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Latest pack design completed

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Very pleased to have completed the latest branding/packaging project for our good customer in the Netherlands, Focusline – their new plant-based premium dog food.

Virtual is the way forward!

Heapey Gallery can now be viewed as a VIRTUAL GALLERY thanks to Google Slides – quite easy to produce but, as always, the time goes into the preparation of content. Looks great on the desktop, but download Google Slides app to view on phone. Feedback very welcome!

Heapey Gallery is born out of lock-down!

Covid-19 has changed a lot of things this year. For me it gave me the chance to really focus on my painting and, thanks to a few posts on Facebook, quite a lot of interest was generated. To enable safe distancing with some interested clients, I used my summerhouse as a space to display some of them. It worked so well the ‘Heapey Gallery’ was born and has led to several commissions. I have lots of new ideas I want to experiment with. Paintings range from semi-abstract seascapes and florals to abstracts with an ‘industrial’ flavour and now contemporary figures in landscape. This is in addition to smaller pastel landscapes of places visited (Budapest, Athens, Venice) and the occasional pet portrait. Knowing how people like to have something ‘local’ there are of course some pieces about Chorley. The larger acrylics are complemented by a range of very different, bespoke frames – styles such as ‘driftwood’, ‘vintage distressed’, ‘concrete effect’ and many others. Commissions are welcome and visits to the gallery, by appointment. See more here

 

Free ’60-minute make-over’!

Primary Graphics have a Special Offer right now for branding a new business or re-freshing an existing brand image. Maybe you formed 10 or even 20 years ago and realize your branding was set up on a shoe string and no longer does you justice or expresses your vision and values? Your logo should tell the story of your business and position you correctly in the marketplace. What makes this offer even more special is that you will also get a free review of your offices by artfortheworkplace (normally £200) with ideas, recommendations and fully costed schemes, which can incorporate your fabulous new branding! All this for the cost of a standard website anywhere else! Phone 07590 459328 to discuss, with no obligation.

10 good reasons to use aftw to upgrade your workspace:

Understanding of brand, corporate image, the industry sector, positioning

One-to-one discussion to establish preferences

Overview of entire workspace, with additional advice (on layout, colour schemes, furniture, plants, sculptures)

Can even advise on exterior (signage, gardens/outside space)

Consideration of staff motivation, emotional wellbeing

Option to rent art, with rotation if required.

Selection of imagery for wallpaper murals – can be personalised with branding

Guidance throughout to reach solution within agreed budget

Can work with chosen interior designer or direct

Not tied to any library, gallery or supplier – we will source/design the right scheme for you!

 

Office design – have you got your branding right?

Office design - have you got your branding right?Even the smallest companies should aim to maintain a strong brand identity BUT there’s a knack to designing an office without going overboard on the company branding.

It’s very off-putting when your logo is emblazoned on every spare bit of wall space.

You could create a wall mural that features your brand in a prominent part of your office, and then decorate the rest of the office in a more neutral, less formal manner.

The trick is to ensure clients know exactly who you are without compromising the general look and ambience of your property.

Pantone “Colour of the Year” 2016

pantone colour of the yearSo, it turns out the Pantone “Colour of the Year” 2016 is not a colour at all, but rather two colours – Rose Quartz and Serenity. For those who don’t have a finger on the pulse of colour fashion, Pantone is the leading authority in forecasting colour trends and identifying colour using a standard language.

Ordinarily, only one colour is chosen, but this year, Pantone has released the pairing and dubbed it to be a conveyance of warmth and tranquillity. Additionally, it has been described as a blurring of stereotypical gender boundaries – with the perception being that pink is for girls and blue is for boys – Pantone has eliminated this by announcing these two colours are the go-to shades for design this year, no matter who you are.

As these colours are not too imposing, they would work particularly well for those seeking a wallpaper mural with a dreamy or subdued style.

 

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